Week 1–2
Discovery & Audit
Stakeholder interviews, analytics review, site crawl, CWV baseline. Output: prioritised roadmap with owners.
Week 3–6
Technical Fixes
Resolve blockers, template changes, schema, speed improvements, QA on staging.
Month 2–4
Content & PR
Topic clusters, briefs, editorial production, digital PR outreach.
Ongoing
Measure & Scale
Dashboards, insights, and experiments to keep growth compounding.
Tooling & collaboration
We work in your PM tool (Jira/Asana/Linear), use shared docs for briefs and specs, and provide Loom walkthroughs for each milestone.