Technical SEO
We build clean, crawlable foundations: resolving duplication and thin content, optimising rendering, and tightening internal linking. We also improve Core Web Vitals across key templates.
- Crawl & indexation, canonicalisation, robots directives
- Core Web Vitals (LCP, INP, CLS) and page speed optimisation
- Structured data, rich results, and knowledge graph eligibility
- Internationalisation (hreflang), pagination, faceted navigation
Content Strategy
We map intent to content formats, prioritising topics that compound. Writers get briefs with outlines, SERP notes, and internal links. Editors get templates and a cadence they can sustain.
- Keyword research, opportunity sizing, and topical authority
- Editorial calendar with briefs and workflow integration
- On‑page optimisation and internal link frameworks
- Digital PR assets for natural link earning
Analytics & Reporting
We instrument GA4 and GSC with clear events and conversions, and ship Looker Studio dashboards that tie SEO to pipeline and revenue.
- Event design, measurement planning, consent‑aware tracking
- Attribution that distinguishes brand vs non‑brand impact
- Dashboards and weekly insights, not just charts
SEO for Redesigns
We protect equity during migrations and redesigns. From redirect mapping to staging QA, we keep rankings (and revenue) intact.
- Pre‑launch checklists, staging crawls, structured data parity
- Redirect mapping and log‑file‑driven validation
- Post‑launch monitoring and rollback plans